Rescue dogs


Pet Food Express will use marketing channels to highlight dogs in need and encourage the public to take action to support California overcrowded animal shelters as a birthday present to the shelter population

OAKLAND, CA., August 1, 2022 /PRNewswire/ — Today marks DOGust Day, the universal birthday for pets with no known date of birth. To celebrate and honor the thousands of California dogs that need new forever homes, Express pet food leverages its digital marketing channels to raise awareness of how to help and share ideas on how to celebrate this special day. Animal lovers will also meet dogs available for adoption and fostering, and get a behind the scenes of a shelter in need of help. The summer season brings the greatest influx of cats and dogs to shelters and shelters across the state, but the lowest number of adoptions, fosters, and volunteers.

“DOGust Day comes at a critical time; adoptions slow down significantly during the summer season as people get busy and take vacations,” said Melissa Bacelarfounder of Wagmor Pets in city ​​of studios. “What we are seeing is more dogs and fewer homes, including foster homes, making the need for adoptions urgent. We hope DOGust Day inspires the public to adopt a pet or to get involved by volunteering at their local shelter or adopting.”

“Although rescue pets may not realize it’s their birthday, we know they are grateful year-round for their owner’s love and support. This year, Pet Food Express plans to not only celebrate pet birthdays, but also to motivate people to save more lives through adoptions and volunteering,” said Mike Murray, Director of Community Outreach for Pet Food Express. “Our hope is that DOGust Day will become the biggest adoption day every year!”

Ways to get involved in honoring DOGust Day include:

  • Host a party for your own puppy or for the puppies in the shelter
  • Donate to a local shelter or shelter
  • Adopt an animal giving it a forever home
  • Call a shelter or shelter to ask how you can help
  • Sign up to become a dog walker
  • Become a host family

“In accordance with animal shelters across California, Oakland Animal Services is very full right now, especially with large dogs and kittens. As usual in the summer, we see the highest number of incoming animals and the lowest number of adoptions. If you’re considering fostering or adopting, now is the time to do it!” Ann Dun, Oakland Animal Services Director.

Three California Animal shelters have hosted DOGust birthday parties in partnership with Pet Food Express to celebrate and raise awareness for rescued puppies in need of new homes. The dogs present at the parties received gifts including the classic Kong rubber dog toy, Earth Animal Peanut Butter Dog Treats, Pawsitively Gourmet Birthday Cookies and Tuff Balls “Happy Birthday”.

All three party hosts have dogs and cats available for adoption. These include:

Animal advocates interested in taking action in honor of DOGust Day can find shelters to support and pets to adopt by following Pet Food Express’ social platforms – Facebook, instagram and Twitter – as well as by stopping or calling one of the 64 California stores as referral sources for fostering and adoption applications.


Pet Food Express is California trusted pet expert dedicated to helping pets live longer, healthier lives. With a revamped experience brought to you by team members who love animals, Pet Food Express sells a variety of high-quality products they trust to give their own pets, puts pets above the benefits and leads the way as a committed partner to more than 275 nonprofit organizations. animal rescue and shelter organizations each year. Shop and learn more about PetFood.Express. Be social on Facebook, instagram and on Twitter.

PR CONTACT: Sarah AndrusExpress Pet Food, [email protected]

SOURCE Pet Food Express