The new social enterprise and online pet store, Muthapuppa, run by London-based husband and wife Giuseppe and Kimberley, has launched, aiming to help the record number of abandoned dogs.
This comes as one in four centers now have to refuse dogs. As National Rescue Dog Day approaches, Muthupuppa said his mission is to “build the first of many rescue and rehoming centers for dogs, provide on-the-ground assistance and take pressure off the dogs.” existing centers”.
Muthapuppa provides necessities such as treats, chews and poop bags, as well as toys and products. The company is committed that 100% of the profits from every product sold will go towards its dog rescue mission.
Kim and Giuseppe said: “Rescue and placement centers in the UK are overwhelmed and it is incredibly sad to see millions of dogs homeless, sick or abused.
“Muthapuppa seeks to combine purpose and profit to help support rescue efforts, while partnering with like-minded companies to provide dog owners with high quality, sustainable products.
They added: “The business is entirely self-financed by us; we are not rich, have no investors and have put everything on the line, so we are 100% dependent on public support.