Dog competition

Financial report: BARK (BARK) against the competition

BARK (NYSE: BARKGet a rating) is one of 29 public companies in the Retail Stores, Not Elsewhere Classified industry, but how does it differ from its peers? We will compare BARK to related companies based on the strength of its analyst recommendations, earnings, risk, valuation, profitability, institutional ownership and dividends.

Analyst Recommendations

This is a breakdown of recent ratings and recommendations for BARK and its peers, as reported by MarketBeat.

Sales Ratings Hold odds Buy reviews Strong buy odds Rating
BARK 0 0 1 0 3.00
BARK Competitors 90 629 1154 43 2.60

BARK currently has a consensus price target of $11.33, suggesting a potential upside of 721.26%. As a group, the “Retail Stores, Not Elsewhere Classified” companies have an upside potential of 46.05%. Given BARK’s stronger consensus rating and higher likely upside, analysts clearly believe BARK is more favorable than its peers.

Volatility and risk

BARK has a beta of 1.9, indicating that its stock price is 90% more volatile than the S&P 500. Comparatively, BARK’s peers have a beta of 1.16, indicating that the average stock price of their stock is 16% more volatile than the S&P 500.

Benefits and evaluation

This table compares the revenue, earnings per share and valuation of BARK and its peers.

Gross revenue Net revenue Price/earnings ratio
BARK $507.41 million -$68.30 million -2.87
BARK Competitors $7.60 billion $13.49 million 4.25

BARK peers have higher revenue and profit than BARK. BARK trades at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.


This table compares the net margins, return on equity and return on assets of BARK and its peers.

Net margins Return on equity return on assets
BARK -13.46% -35.66% -19.17%
BARK Competitors 0.83% 7.82% 2.33%

Insider and Institutional Ownership

40.6% of BARK shares are held by institutional investors. By comparison, 44.7% of the shares of all “Retail Stores, Not Elsewhere Classified” companies are held by institutional investors. 15.7% of the shares of all “Retail Stores, Not Elsewhere Classified” companies are held by insiders. Strong institutional ownership indicates that large fund managers, hedge funds, and endowments believe a company will outperform the market over the long term.


BARK’s peers beat BARK on 9 of the 13 factors compared.

About the bark (Get a rating)

BARK Inc., a dog-centric company, provides products, services and content for dogs. It operates in two segments, Direct to Consumer and Commerce. The company serves the dogs through monthly subscription services. He is also involved in designing playstyle-specific toys, satisfying treats, personal meal plans with supplements, and dog-centric experiences designed to promote the health and happiness of dogs everywhere. Additionally, the company offers a monthly themed box of toys and treats under the BarkBox and Super Chewer names; personalized meal plans under the BARK Food name; health and wellness products under the BARK Bright name; and dog beds, bowls, collars, harnesses and leashes under the BARK Home brand. Additionally, the company sells BARK Home products through Additionally, it offers custom collections through online marketplaces and physical retailers. The company was formerly known as The Original BARK Company and changed its name to BARK, Inc. in November 2021. BARK Inc. was incorporated in 2011 and is headquartered in New York, New York.

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