Dog competition

Comparison of BARK (BARK) and the competition

BARK (NYSE: BARKGet a rating) is one of 29 public companies in the “Retail Stores, Not Elsewhere Classified” sector, but how does it differ from its rivals? We will compare BARK to similar companies based on the strength of its profitability, risk, valuation, analyst recommendations, dividends, earnings and institutional ownership.

Benefits and evaluation

This table compares the revenue, earnings per share and valuation of BARK and its rivals.

Gross revenue Net revenue Price/earnings ratio
BARK $507.41 million -$68.30 million -3.17
BARK Competitors $7.60 billion $13.49 million 4.29

BARK’s rivals have higher revenue and profit than BARK. BARK trades at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Analyst Notes

This is a breakdown of recent recommendations and price targets for BARK and its rivals, as reported by MarketBeat.

Sales Ratings Hold odds Buy reviews Strong buy odds Rating
BARK 0 0 1 0 3.00
BARK Competitors 89 626 1151 42 2.60

BARK currently has a consensus price target of $11.33, indicating a potential upside of 645.61%. As a group, the “Retail Stores, Not Elsewhere Classified” companies have an upside potential of 41.91%. Given BARK’s stronger consensus rating and higher possible upside, research analysts clearly believe that BARK is more favorable than its rivals.

Institutional and Insider Ownership

40.6% of BARK shares are held by institutional investors. By comparison, 44.7% of the shares of all “Retail Stores, Not Elsewhere Classified” companies are held by institutional investors. 15.7% of the shares of all “Retail Stores, Not Elsewhere Classified” companies are held by insiders. Strong institutional ownership indicates that hedge funds, large fund managers, and endowments believe a stock will outperform the market over the long term.


This table compares the net margins, return on equity and return on assets of BARK and its competitors.

Net margins Return on equity return on assets
BARK -13.46% -73.69% -39.15%
BARK Competitors -9.91% -6.26% -0.97%

Volatility and risk

BARK has a beta of 1.22, meaning its stock price is 22% more volatile than the S&P 500. Comparatively, BARK’s competitors have a beta of 1.06, meaning their average stock price is 6% more volatile than the S&P 500.


BARK’s rivals beat BARK on 9 of the 13 factors compared.

About the bark (Get a rating)

BARK Inc., a dog-centric company, provides products, services and content for dogs. It operates in two segments, Direct to Consumer and Commerce. The company serves the dogs through monthly subscription services. He is also involved in designing playstyle-specific toys, satisfying treats, personal meal plans with supplements, and dog-centric experiences designed to promote the health and happiness of dogs everywhere. Additionally, the company offers a monthly themed box of toys and treats under the BarkBox and Super Chewer names; personalized meal plans under the BARK Food name; health and wellness products under the BARK Bright name; and dog beds, bowls, collars, harnesses and leashes under the BARK Home brand. Additionally, the company sells BARK Home products through Additionally, it offers custom collections through online marketplaces and physical retailers. The company was formerly known as The Original BARK Company and changed its name to BARK, Inc. in November 2021. BARK Inc. was incorporated in 2011 and is headquartered in New York, New York.

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