Dog competition

Compare BARK (BARK) and the competition

BARK (NYSE: BARKGet a rating) is one of 29 publicly traded companies in the Retail Stores, Not Elsewhere Classified industry, but how does it stack up against its competitors? We will compare BARK to similar companies based on its risk strength, analyst recommendations, institutional ownership, dividends, earnings, profitability and valuation.

Insider and Institutional Ownership

40.6% of BARK shares are held by institutional investors. By comparison, 44.7% of the shares of all “Retail Stores, Not Elsewhere Classified” companies are held by institutional investors. 15.7% of the shares of all “Retail Stores, Not Elsewhere Classified” companies are held by insiders of the company. Strong institutional ownership indicates that large fund managers, hedge funds, and endowments believe a company is poised for long-term growth.

Risk and Volatility

BARK has a beta of 1.9, suggesting its stock price is 90% more volatile than the S&P 500. Comparatively, BARK’s competitors have a beta of 1.16, suggesting their average stock price is 16% more volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of recent ratings and price targets for BARK and its rivals, as reported by

Sales Ratings Hold odds Buy reviews Strong buy odds Rating
BARK 0 0 1 0 3.00
BARK Competitors 90 629 1154 43 2.60

BARK currently has a consensus price target of $11.33, suggesting a potential upside of 721.26%. As a group, the “Retail Stores, Not Elsewhere Classified” companies have an upside potential of 46.05%. Given BARK’s stronger consensus rating and higher likely upside, analysts clearly believe that BARK is more favorable than its rivals.


This table compares the net margins, return on equity and return on assets of BARK and its competitors.

Net margins Return on equity return on assets
BARK -13.46% -35.66% -19.17%
BARK Competitors 0.83% 7.82% 2.33%

Benefits and evaluation

This table compares the revenue, earnings per share and valuation of BARK and its rivals.

Gross revenue Net revenue Price/earnings ratio
BARK $507.41 million -$68.30 million -2.87
BARK Competitors $7.60 billion $13.49 million 4.25

BARK’s rivals have higher revenue and profit than BARK. BARK trades at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.


BARK’s rivals beat BARK on 9 of the 13 factors compared.

BARK Company Profile (Get a rating)

BARK Inc., a dog-centric company, provides products, services and content for dogs. It operates in two segments, Direct to Consumer and Commerce. The company serves the dogs through monthly subscription services. He is also involved in designing playstyle-specific toys, satisfying treats, personal meal plans with supplements, and dog-centric experiences designed to promote the health and happiness of dogs everywhere. Additionally, the company offers a monthly themed box of toys and treats under the names BarkBox and Super Chewer; personalized meal plans under the BARK Food name; health and wellness products under the BARK Bright name; and dog beds, bowls, collars, harnesses and leashes under the BARK Home brand. Additionally, the company sells BARK Home products through Additionally, it offers custom collections through online marketplaces and physical retailers. The company was formerly known as The Original BARK Company and changed its name to BARK, Inc. in November 2021. BARK Inc. was incorporated in 2011 and is headquartered in New York, New York.

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