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American Library Association Partners with Estée Lauder Companies in Pilot Grant to Boost Literacy and Digital Skills for At-Risk Youth

CHICAGO – The American Library Association is pleased to announce that it is partnering with Estée Lauder Companies to support WRITING CHANGE, an innovative grant pilot project aimed at developing the literacy and digital skills of at-risk youth. WRITING CHANGE is a three-year global literacy initiative inspired by Amanda Gorman, the youngest inaugural poet in US history, award-winning writer and changemaker, and brand ambassador for the Estée Lauder Companies.

ALA will receive funds to support WRITING CHANGE grants which will fund projects for 12 libraries in the United States. These libraries will partner with local artists to implement arts programs that build literacy and digital skills for distinct populations, including at-risk youth with low levels of education or employment.

“The American Library Association is delighted to receive a grant from the Estée Lauder Societies to strengthen the role libraries play in expanding opportunities for literacy and lifelong learning,” said the executive director. from ALA, Tracie D. Hall. “The funding will support resource lifelines that fuel opportunities for education, employment, public health and civic engagement.

“Public, school, university and tribal libraries selected to participate in this program will have the opportunity to work with and employ local artists and writers, one of any neighborhood’s most valuable assets, to connect residents to the vital resources and programming of today libraries have to offer. By reaching out, we will rise.

In partnership with The Estée Lauder Companies, Amanda Gorman has worked to identify literacy initiatives in the United States, with a focus on artistic and social expression through writing. The goal of WRITING CHANGE is to focus on achieving real, measurable and scalable impact.

WRITING CHANGE will expand the reach of libraries in communities across our country and increase the visibility of libraries as a pathway to student retention, economic mobility, and civic engagement. It emphasizes diverse artistic expression as a platform for the community and aims to reach around 3,600 people in its first year.

The ALA plans to announce the opening of the app for libraries in late spring 2022.

The ALA Executive Office will administer the grant program, which will reach thousands of young people and adults nationwide through participating libraries.

About the American Library Association
ALA is the leading national organization providing resources to inspire library and information professionals to transform their communities through essential programs and services. For more than 140 years, ALA has been the trusted voice of libraries, championing the profession and the role of the library in improving learning and access to information for all. For more information, visit www.ala.org.

About Estée Lauder Companies Inc.
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company’s products are sold in approximately 150 countries and territories under brands such as: Estée Lauder, Aramis, Clinique, Lab Series, Origins, Tommy Hilfiger, M A C, La Mer, Bobbi Brown, Donna Karan New York , DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin Paris, TOM FORD BEAUTY, Smashbox, Ermenegildo Zegna, AERIN, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced and Dr. Jart+ , and the DECIEM family of brands, including The Ordinary and NIOD.